ETYMOLOGY
This meme originated from a 2014 fraud prevention report by Jiangxi police. The article described Mr.Liu who kept sending money to scammers after being defrauded of 560,000 RMB, claiming he wanted to 'see how much they could take'. Netizen @XiongDa commented 'This is what being rich and reckless looks like', sparking 100k+ engagements.
Evolution milestones:
2015: Emergence of 『reckless spending trilogy』memes2018: Douyin influencers creating #FakeRichChallenge videos2020: Adaptation into Pinduoduo's marketing slogan 『任性剁手』(Reckless Splurging)Cultural insight: The phrase embodies Chinese netizens' ambivalence towards wealth - simultaneously mocking and envying, often using self-deprecating humor to address class tensions.